Swahili Fashion week 2012 is a platform for designers - both fashion and accessory - from Swahili speaking countries to showcase their creativity, market their art and network with their clientele. This is all aimed at promoting fashion as an income generating, job creating industry while emphasizing a "Made in East Africa" concept.Swahili Fashion Week is set to be an annual fashion extravaganza where by both new and veteran designers can showcase their work. Initiating a dynamic and promising platform for the fashion industry in the region, Swahili Fashion Week is geared towards being the most sought out after fashion platform in Eastern Africa for the international market.