The country’s first ever fashion week dedicated to lingerie and intimate wear, ‘India Intimate Fashion Week (IIFW)’ will be held on March 18th to 19th, 2017 in Mumbai. It is conceptualized to provide a big platform to the intimate apparel industry. The event will showcase lingerie, bridal lingerie, loungewear, sleepwear, legwear and more for both men and women.
IIFW, is owned & organized by one of india’s leading media & production firms L’Affaire India Media & Productions, having worked with more than 500+ corporates, brands & designers, with strong presence in India & abroad. Since its debut promo campaigns India Intimate Fashion Week has generated incredible media impressions to date, reaching audiences nationally & globally.Currently, the domestic intimate wear industry is growing at an annual rate of 15% with an estimated value of $245 billion. T